» » » » » » » » » Now You Lot Know Somebody Do For Social Workers: Interview Amongst Dr. Julie Hanks, Lcsw
, , , , , , ,

Now You Lot Know Somebody Do For Social Workers: Interview Amongst Dr. Julie Hanks, Lcsw

[Episode 100] Today's episode of the Social Work Podcast is nearly private practice. My guest, Dr. Julie Hanks, LCSW is the founder together with executive managing director of Wasatch Family Therapy. She is a columnist at HealthyWay.com, Answers.com, together with PsychCentral where she writes nearly private practice. She seems to locomote on speed dial for national media outlets similar the Wall Street Journal, Market Watch, HuffingtonPost Live, together with magazines similar Cosmopolitan, Health, Health together with dozens of others. Dr. Hanks has developed a 6-week e-course called Rock the Media School which is designed to assist wellness together with mental wellness practitioners create their online presence through media interviews, blogging, together with edifice an engaged social media following. Get details at RockTheMediaSchool.com. She is the author of the 2016 book, The Assertiveness Guide for Women: How to Communicate Your Needs, Set Healthy Boundaries, together with Transform Your Relationships

Download MP3 [52:33]


In today's interview, Julie talks nearly fundamental ingredients for a successful private practise including:
  • identifying your "big message;" 
  • building relationships online together with offline; 
  • knowing what you're goodness at together with outsourcing what you're non goodness at; and 
  • reconciling "social work" amongst "private practice." 
We terminate our conversation amongst data nearly resources for social workers who desire to start or create a private practice

Bio

Julie de Azevedo Hanks, PhD, MSW, LCSW is an author, human relationship expert, media contributor, blogger, speaker, songwriter, together with licensed clinical social worker amongst over twenty yr experience counseling women, couples together with families. In add-on to owning Wasatch Family Therapy, LLC  and serving as executive director, Dr. Hanks is an emotional wellness together with human relationship expert, media personality, together with top online mental wellness influencer amongst an extensive together with engaged social media following. Publications featuring Dr. Hanks' advice include Wall Street Journal, Reader’s Digest, Parents, Parenting, ReelzChannel, Fox News, Brides, Woman’s Day, Redbook, TLC, Discovery Health, Shape, Cosmopolitan together with dozens of others.

Dr. Hanks coaches together with provides consultation to mental wellness professionals who desire to grow their practise through edifice a powerful online presence. She blogs nearly private practise management together with marketing at PrivatePracticeToolbox.net together with teaches a novel 6-week e-course Rock the Media School designed to assist wellness together with mental wellness practitioners create their online presence through media interviews, blogging, together with edifice an engaged social media following. Join the side yesteryear side cohort starting Jan 19, 2016. Get details at RockTheMediaSchool.com

Download MP3 [52:33]



References together with Resources



Transcript

Hey there, podcast listeners, Jonathan here. Welcome to the 100th episode of The Social Work podcast. Today’s episode is special because... every episode is special. In today’s episode, we’re going to locomote talking nearly Private practice. ​In the tardily 1990s, I was living inward Austin, Texas. Frequent listeners of the podcast volition know that I was doing crisis piece of work together with home-based position unit of measurement therapy. I was doing a lot of genuinely complex hard piece of work amongst suicidal kids together with their families. My coworkers together with I would often assist each other out amongst assessment together with paperwork, but also amongst the position unit of measurement therapy. After a while, I realized I loved doing position unit of measurement therapy amongst other therapists.

Now, at that topographic point were ii therapists inward particular that I genuinely loved to piece of work with, together with nosotros came from totally unlike theoretical perspectives. I was to a greater extent than forcefulness based together with solution focused together with the other ii were to a greater extent than insight oriented together with psychodynamic. Well, nosotros started working together on a regular ground yesteryear seeing families at the way because it works for us, [and it seemed to piece of work genuinely good for these families].But the way eventually told us nosotros couldn’t piece of work together because nosotros couldn't double pecker together with they couldn’t afford to direct hold ii staff members putting fourth dimension inward together with having entirely ane staff fellow member acquire reimbursed. So, nosotros didn’t acquire mad, nosotros got a private practice. We decided to start our ain private practice, where nosotros could do what nosotros wanted, together with render the services the way nosotros thought they should locomote provided. We found an operate infinite inward a wooded area, together with the operate edifice is inward Austin, Texas together with nosotros telephone phone ourselves Tree Line Therapeutic Practice. I had visions of retiring from community practise for to a greater extent than clinical experience, meliorate income, together with to a greater extent than flexible schedule. We printed upward occupation organisation cards, figured out what our paperwork would human face like, made a logo, together with bought furniture. We fifty-fifty bought plants together with paintings from consignment stores or brought them inward from our apartments. We fifty-fifty hired an accountant to create sure nosotros were doing this right. Then nosotros saw our initiatory off clients.

I got to tell you. After the initiatory off sessions, sitting inward my ain office, looking at the paintings, I felt amazing. I was similar “I direct hold arrived." But the fairytale didn’t finally long for me.

I was putting inward 50 to lx hours a calendar week at my way job, together with if I had to a greater extent than than ii private practise clients at a time, I was completely overwhelmed. What surprised me was that the issues that these private practise clients came inward amongst were no unlike from the clients I was seeing at the agency, except I had no representative managers or psychiatrists to consult with. No ane knew who I was when I called the school, crusade I couldn’t say, “Hi this is Jonathan from hence together with hence agency. " I had to say, "Hi, This is Jonathan from Tree Line Therapeutic Practice." They were similar "who?”

Eventually, nosotros realized, nosotros had a hard fourth dimension finding families who were interested inward having ii therapists sitting inward the room amongst them. After nearly 3 years, I got out. My coworkers continued, together with they direct hold thriving private practices to this day. I direct hold since learned that private practise extends beyond the operate to such settings as principal attention courts, schools, together with nursing facilities. Well, fifty-fifty though private practise wasn’t for me, I volition never regret the determination to attempt it, or the things I learned yesteryear doing it. Now all of this is non a cautionary tale for social workers that are thinking of going into private practise or criticizing social workers that are inward private practice. Like I said,  private practise takes all forms, together with at that topographic point is aught incorrect amongst social workers doing private practice. In fact, private practise is a totally viable, reasonable way for social workers to fulfill the traditional social piece of work mission of providing services to the disenfranchised, marginalized, together with depressed.

We volition utter a footling to a greater extent than nearly that inward this episode. But first, I volition locomote getting to the number of money, which everyone talks about. So according to a 2009 survey yesteryear the National Association of Social Workers Center for WorkForce Studies, the average median income for a masters flat social worker inward private practice, that’s a solo practice, is $52,000 a year. Now if yous direct hold a doctorate inward social piece of work or are a doctorate flat social worker, the average median income is $78,000 a year. Remember that’s median, pregnant one-half create more, together with one-half create less.

So, since nosotros direct hold already established that I am non an proficient inward private practice, inward today’s episode I spoke to someone who is an enormous proficient inward private practice, Dr. Julie Hanks. Dr. Hanks is the founder together with executive managing director of the Wasatch Family Therapy, together with a columnist at HealthyWay.com, together with Psych Central where she writes nearly private practice. When I was looking her up, it seems similar she was on speed dial for National Media outlets similar the Wall Street Journal, Market Watch, together with Huffington Post Live. As good as for magazines similar Cosmopolitan, Health, together with dozens of others. Dr. Hanks coaches together with provides consultation to mental wellness professionals who desire to grow their private practise through edifice a powerful online presence. She blogs nearly private practise management together with marketing at privatepracticetoolbox.net. She teaches a six-week e-course called Rock the Media school. This e-course is designed to assist wellness together with mental wellness practitioners create their online presence through media interviews, media vlogging, together with edifice an engaged social media following. Now at that topographic point is a novel cohort that is starting Jan 19, 2016, l, hence yous tin acquire to a greater extent than details nearly that if you’re listening to this episode. After that date, yous tin locomote to rockthemediaschool.com for to a greater extent than information.

Now inward today’s interview, Julie together with I utter nearly the fundamental ingredients for a successful private practise including defining your message, edifice relationships online together with offline, knowing what you're goodness at together with outsourcing what you’re non goodness at together with reconciling this thought of social piece of work amongst private practice. We ended our conversation as park amongst data nearly resources for social workers that desire to start a practise or create their existing private practice.

And straight off without farther ado on to episode 100 of the Social Work Podcast: Private Practice For Social Workers: An Interview amongst Dr. Julie Hanks LCSW.

Interview
[00:07:38]
Jonathan Singer: All right. Julie, cheers hence much for beingness hither on the podcast together with talking amongst us nearly private practice.

Julie Hanks: Thanks, Jonathan. Happy to locomote here!

Jonathan Singer: Jonathan Singer: So, yous direct hold a really successful private practice, but yous didn’t create it inward a conventional occupation organisation way.

Julie Hanks: No, I genuinely direct hold null occupation organisation experience together with never taken a occupation organisation class.

Jonathan Singer: Well that’s it. Thanks. We're done. [laughter]

Julie Hanks [laughing]: Well, I was asked to invitee lecture at a Women together with Business flat at a local academy together with I was similar “I direct hold to come upward create clean that I direct hold never taken a occupation organisation class.” But what I realize is that social piece of work grooming prepares yous for occupation organisation inward that it’s nearly relationships. There is a saying,  People don’t piece of work for the coin they piece of work for people.  I think inward social piece of work that is peculiarly true. We direct hold this relational ground for what nosotros do together with that I direct hold been able to accept that together with apply it to my occupation organisation together with edifice a occupation organisation around relationships amongst my team.

[00:08:46]
Jonathan Singer: So, how do yous create a occupation organisation from a relational standpoint? As opposed to saying, good genuinely I do non know opposed to maxim because I don’t direct hold whatsoever occupation organisation experience either. I am sure a lot of people listening to this podcast are similar "Oh, that's good, because I do non direct hold a lot of occupation organisation experience but I desire a private practice. " So what advice would yous give to locomote nearly using these relational skills?

Julie Hanks: I exercise it initiatory off inward hiring people.   People volition tell "How do yous know how to hire?" It's genuinely saying, "How do I experience inward their presence?" I hateful assuming they are qualified together with yous know, but do I experience at ease because clients are likely going to experience the same way. In my experience potential clients, they attention nearly 3 things together with it's non what nosotros think. It has aught to do amongst acronyms, similar "I am trained inward CBOT or EMDR!" or correct it doesn’t direct hold to do amongst that. Most people seeking therapy don’t fifty-fifty know the deviation betwixt psychiatrists, psychologists, social worker, matrimony position unit of measurement therapist, credentials are valuable, right? But they’re non as valuable as these 3 things to potential clients: do I similar you, do I trust you, together with tin yous assist me? That’s what they attention about, together with your online professional person presence together with your website tin reply these questions amongst yes or amongst no. If yous acquire all three, that individual volition probable select yous as their clinician.

[00:10:25]
Jonathan Singer: Can nosotros dorsum upward for a minute?

Julie Hanks: Sure.

Jonathan Singer:  So let's tell you’re interested inward starting a private practice, but you’re non at the indicate where you’re thinking of hiring others to piece of work for you. Like what are some things that yous would advise that people think nearly that either powerfulness locomote mutual wisdom for starting a private practice, or the kinds of things that people don’t think nearly until they direct hold been inward private practice?

Julie Hanks: One of the things that direct hold contributed to my practise beingness inward occupation organisation for xiii years is that I direct hold embraced technology, social media, together with Google. Google is our number 1 referral source. So yesteryear edifice an online presence, together with yous tin do that when you're all the same inward school.You tin start creating content, developing a Twitter following, together with yous know yous direct hold to stand upward for yourself as a pupil or nether supervision or whatever. You tin start budding that, at whatsoever time, together with people locomote to a greater extent than together with to a greater extent than to the Internet for wellness data together with for provider information. What I direct hold done is putting the occupation organisation out at that topographic point that makes it piece of cake for people to honour us. People inward the areas nosotros serve to honour us. I direct hold started doing consulting a few years agone amongst therapists on how to do this together with a lot of unlike disciplines as well.

Jonathan Singer: I think it's interesting what yous said nearly edifice an online presence, fifty-fifty spell you're a student.Because what Dr. Hanks is genuinely maxim is to start to pose your professional person identity where people are looking for professionals, which is online.

Julie Hanks: Right, together with I can’t emphasize edifice an online presence enough. I think it's genuinely uncomfortable, especially for social workers because nosotros desire to assist people. It’s uncomfortable to pose ourselves out there, but what I found is if yous are  non willing to locomote visible, hence yous can’t acquire your message out. It's genuinely nearly your message together with non nearly self-promotion, but yous direct hold to locomote willing to locomote seen inward lodge to direct hold your message locomote heard together with to attract clients to your practice.   

[00:12:44]
Jonathan Singer: So what do yous hateful your message?

Julie Hanks: So all of us direct hold a argue that nosotros chose this profession together with it's unremarkably non the large bucks right? It’s unremarkably some personal passion, some personal experience, position unit of measurement experience. When I assist my consulting clients I assist them yesteryear asking, "What is your message?", together with I telephone phone it your large message.This is a goodness query to assist yous think nearly it is "If you're invited to do a Ted utter correct straight off together with it's your ane together with entirely utter what would it locomote about?",and that’s your unremarkably the large message.

[00:13:24]
Jonathan Singer: What is your large message?

Julie Hanks: I direct hold several, but for my practice, it is healing relationships. that’s it, that’s our tagline, what we're about. We are nearly healing relationships, the therapy is the healing human relationship together with attachments together with relationships amongst position unit of measurement members together with loved ones.

Jonathan Singer: You know when yous tell that healing relationships it’s short, it’s to the point, together with it covers hence much ground.

Julie Hanks: Right! It covers how I run my business, how I interact amongst my team, how nosotros interact amongst clients, together with also the services nosotros provide. So it doesn’t direct hold to locomote some large story, but online yous direct hold to clearly bring what yous are nearly together with direct hold your online presence together with your professional person presence jibe that message. 

[00:14:20]
Jonathan Singer: It's sort of similar Carl Rodgers talked nearly beingness congruent. You got the way yous think, the way yous feel, together with the way yous act, if all those things lined upward yous are inward congruence.But yous are adding to that, together with maxim that your online self-has to genuinely reverberate who yous are inward person.

Julie Hanks: Right, together with that is ane of the biggest compliments that a colleague that I met online has given me. In May this happened, I met someone, nosotros direct hold been interacting, together with planned a conference together. We finally met together with she said, "You are precisely how yous are online, except you're a lot shorter."

Jonathan Singer: This is an sound podcast, hence no ane has whatsoever idea.

Julie Hanks: Yeah, I am 5’10. Well yes, having that congruence betwixt who yous are online together with who yous genuinely are inward the operate attracts potential clients. You can’t faux that, yous can’t faux caring nearly what it is trying to do, fifty-fifty online that comes through.

Jonathan Singer: So having, having your message what are yous about, what is your thing? together with yours is healing relationships. But I tin consider other peoples beingness things, having to do amongst spirituality or trauma or whatever correct whatever it is that fits them. So having an online presence is genuinely of import together with for correct straight off crusade I know engineering scientific discipline changes. Dr. Hanks, what do yous consider as beingness as the most of import or most useful venues for beingness online for people, specifically around having a private practice?

Julie Hanks: I direct hold genuinely developed a checklist, hence I weblog private practise toolbox for therapists inward private practice. So my number ane is website because people simply assume yous volition direct hold a website. Second is the weblog on your website. Do non shipping them off of your website, to some other BlogSpot or blogger, direct hold it locomote integrated. Over fourth dimension that’s going to assist your SEO, search engine optimization, which volition create it easier for people to honour you. So that is number one.

 [00:16:53]
Jonathan Singer: I direct hold to say, it's hence interesting yous tell website because I think a lot of times these days people, everybody, is on the spider web but people don’t utter nearly websites. They utter nearly Twitter, they utter nearly Instagram,  together with they utter nearly all these social media things. But what yous are maxim is, "No, yous got to start amongst the website."

Julie Hanks: Yes, I tell your website together with your homepage are your "Hello!", that’s your introduction. People acquire a visual of who yous are, what yous are about, together with that’s going to locomote unlike depending who yous desire to attract, together with who your customer is. So at that topographic point is a colleague who specializes inward working amongst adult men, good that’s going to locomote a unlike experience if you’re doing play therapy amongst kids, right? So inward my consulting,  I assist therapists create it congruent.  So I am non getting people calling for play therapy when I am genuinely honey working amongst adult men who are depressed. So matching upward colors, pictures, visuals, together with hence blogging nearly things that your potential clients are going to locomote searching for help.

[00:18:51]
Jonathan Singer: So let's utter nearly that for a second, let's utter nearly the blogging. I would imagine at that topographic point are a lot of folks out at that topographic point who are saying, "What would I tell inward a blog, especially when I am non allowed to utter nearly my clients. What would I genuinely utter about?"

Julie Hanks: On my private practise toolbox, I do a weblog challenge together with yous tin rotate through them, basically the initiatory off ane was " Let Google Pick Your Topic". What yous do is human face at the top x Google searches for the solar daytime together with yous pick something together with yous pose your spin on it. Your mental heath angle, your experience, whatever hence it’s non nearly writing a dissertation amongst all these citations. It is yours, create tin also post something scannable together with conversational, together with relevant to people. So yous tin post are graphic amongst your favorite quote together with utter nearly why that inspires you. It's non simply nearly text, although that’s a lot of it, yous tin embed a video. Let's tell you're a huge Brene Brown fan, yous tin embed your favorite Ted utter onto your weblog post to write nearly how it changed you, together with how yous practise it. That’s a weblog post, it tin locomote an audio, podcast form of things, you're talking nearly something. So yous tin acquire genuinely creative, together with it's non talking nearly clients. It's simply similar anything else, where yous are presenting a case, yous are going to conceal identifying data yesteryear making a composite. This isn’t nearly talking nearly your clients, it’s nearly letting people know who yous are, what yous do, together with reassuring them that yous tin assist them.

[00:20:40]
Jonathan Singer: So that’s the most inspiring description of a weblog that I ever heard.

Julie Hanks: I am going to accept a bow, give cheers you!

Jonathan Singer: Really, what yous said was It's nearly sharing who yous are together with what yous think together with your philosophy and that’s goodness enough. In fact, that’s meliorate than writing a dissertation which most people listening are similar "Thank God, crusade I direct hold no involvement inward writing a dissertation."

Julie Hanks: That is a huge block amongst consulting clients who don’t know what to write nearly together with hence that’s why I started this weblog challenge. Pick a parenting style, a novel enquiry report nearly parenting together with summarize it everyday linguistic communication together with link to the original periodical article that no ane volition read. Yet it shows that yous are responsible yesteryear citing your source. So what it is genuinely really fun, (and I think of as reframed marketing), I don’t similar the tidings marketing together with social workers abhor the tidings marketing, right? It's similar self-promotion together with simply feels slimy hence I reframed the tidings marketing as REST(Relationships, Educating, Serving, together with Trust). So this counts for your professional person online presence, your blogging, it’s nearly edifice relationships, educating your community, serving your community, together with edifice trust amongst your community. That’s all it is, hence weblog posts are a way to educate. You tin part novel research, goodness resources, funny things that assist exercise sense of humor to assist your mental health, whatever it is hence yous tin direct hold fun amongst it. It’s nearly edifice those relationships of trust together with it’s a swell way to educate together with serve your community.

I am located inward Utah, but at that topographic point is a divorce attorney I think inward Seattle, that links a lot to articles on our website nearly transitions afterwards divorce. They’re non going to locomote clients, but it’s a way yous tin serve the whole world. We never had that much potential influence together with I volition tell yous at that topographic point was a 2nd that I got it. I was like, "This genuinely makes a difference." I got an email, perhaps inward 2011 or 2012, from a society called ShareCare. I never heard of them together with it was a social media wellness site.  Then I looked into their site, together with it was founded yesteryear Dr. Oz Web MD, Jeff Arnold, together with Discovery Health.  I was similar "Okay!"'

 Jonathan Singer: Those are some heavy hitters.

Julie Hanks: They said “Oh, yous direct hold been named the number ane online influencer for depression on the Internet. "

Jonathan Singer: Which includes the National Institute of Mental Health, CEC.

Julie Hanks: Everyone, Psychology Today, together with I was similar "What?"
I’m a footling therapist inward Utah blogging on unlike websites, writing, together with doing podcasts. Through this algorithm having to do amongst the amount of content on the topic, the number of channels, together with the amount of engagement, I came upward number one. I was floored. I genuinely got
"Wow, this is genuinely is powerful! I am non writing for some top website, I am form of doing my thing. " That was genuinely cool, I saw the potential ane individual tin direct hold a voice, yous tin create a deviation for people. So, exciting!

[00:24:11]
Jonathan Singer: I think that indicate is hence of import for people, on social media, on the internet, yous tin direct hold a huge influence, regardless of what your solar daytime project is, regardless of what yous think yous are doing out there. You tin accomplish people. I know Twitter is huge for reaching thousands of people. You tin locomote a representative manager together with if yous are active on Twitter, together with yous are  engaging amongst folk yesteryear posting interesting content inward a relatively curt menstruum of time, yous tin acquire thousands of followers. Your tweets tin locomote retweeted together with yous tin accomplish thousands upon thousands of people together with direct hold an impact. That when yous are sitting inward your agency’s weekly meeting, nobody’s going to locomote similar "That’s Jonathan who influences of people on a daily basis.".

Julie Hanks: I honey what yous are saying! In add-on to edifice an online next together with putting out instruction information, yous tin create community amongst people all over the world. That is hence exciting. So I direct hold a Facebook grouping where at that topographic point are over 3000 private practise therapists from around the globe, together with it’s a community where people are occupation organisation focused media marketing. So non clinical, but people say,  "Hey,  what do yous think of this tagline, or cheque out my novel website design." It's really supportive together with nurturing. Out of the one k of people, I likely met 5 of them.

Jonathan Singer: 5 of the thousands of people.

Julie Hanks: Yeah! So it gives an chance to create infinite amongst like-minded professionals who attention nearly the same things yous attention nearly together with create this community that yous may non direct hold inward person. 

Jonathan Singer: So, Julie, social media together with beingness online is a passion of mine.

Julie Hanks: Yeah! That’s how nosotros met on Twitter.

Jonathan Singer: Right, together with I think  I initiatory off heard of yous because of the NASW media awards.

Julie Hanks: Oh, nosotros were upward against each other!

Jonathan Singer: It was a competition.

Julie Hanks: And yous won.

Jonathan Singer: I did win.

Julie Hanks: So inward the side yesteryear side yr I could win because yous can’t win again. 

Jonathan Singer: No, no. That’s genuinely how I initiatory off heard of yous - this NASW media awards for best website. I saw a Julie Hanks, together with thought  “Who is this?”. So,  I checked yous out together with said, “This individual is amazing, together with has built this empire”.

Julie Hanks: Yeah empire.

Jonathan Singer: You said, "Social workers are non known for beingness out there." Yet yous pose yourself out at that topographic point yesteryear having this swell website together with everything was this consummate package. It was similar the consummate package, this is amazing. How does this interpret into getting clients inward the door into your private practice?

[00:27:20]
Julie Hanks: So online presence I think that is important, together with it is non the entirely thing. It's of import to locomote visible inward your local community, together with at that topographic point are a lot of unlike ways to do that. Sometimes people are like, "I don’t similar to speak, or locomote on TV" or " I don’t similar my vocalisation or to do radio."  It powerfulness locomote coming together amongst wellness professionals regularly or taking them out to lunch.  It powerfulness locomote teaching a flat at a local university,  or it powerfulness locomote blogging. Right, yous don’t direct hold to pose your confront out at that topographic point as much. But it may locomote speaking for your professional person scheme inward your surface area to acquire your holler out there. Really, edifice a private practise is nearly edifice trust together with serving people. I direct hold been speaking inward my community for over a decade simply regularly amongst small-scale groups together with yous know similar I am hither for yous similar our mission at my clinic. We are hither to serve our community together with at that topographic point are lots of unlike ways nosotros tin do that providing fantabulous clinical services are ane way, but it's simply ane way.
So, I think that online presence goes amongst a lot of other aspects too. But nosotros form of acquire nearly in-person networking, but nosotros don’t acquire nearly the social media. With my consulting clients are similar " I direct hold done v weblog posts, but I direct hold non gotten whatsoever clients" So it's genuinely of import to holler back that this is a long-term strategy. Over time, yous create backlinks from websites to link to you. You get to create a trunk of piece of work on your website where people honour your articles nearly mental wellness or suicide prevention or homelessness or whatever your passion is. Over time, people get sharing that on social media, hence it's similar these footling exposures together with I think inward marketing this seven. Someone needs to locomote exposed to your production or create similar inward traditional marketing vii times before they volition purchase it. So that’s how I similar to think nearly it. Okay it powerfulness locomote a tweet they consider or yous part something that is helpful or read a weblog post or saw yous on TV or they listened to your podcast or whatever it is, those are simply footling exposures hence when those people demand help, yous volition locomote a top of hear they already trust yous they already know your approach. They know yous attention nearly them because it's hence vulnerable to locomote to someone together with seek assist hence if yous direct hold that trust it feels a footling safer.

[00:30:51]
Jonathan Singer: I think that’s a genuinely goodness point, all of this social media, all of this marketing, is similar at that topographic point is a long game inward this. Which is that, which is tough if you’re starting out? I simply got my LCSW, I direct hold been doing this way affair I genuinely desire to start a private practise it is hard to think nearly that this is going to pay off v years. Right crusade yous desire it to pay off side yesteryear side calendar week for literally paying off bills, yous know things similar that.

Julie Hanks: It powerfulness I hateful yous know it might, but it is to a greater extent than of a long term. It builds over fourth dimension together with that’s how I direct hold grown my practice. I started out as a solo practice, but my vision of eventually collecting like-minded clinicians together with edifice something bigger than me. So the way I been able to do that has been through beingness visible, serving our community, together with beingness visible online, inward person, inward the media, together with direct hold also been visible inward the national media. To which someone yous know may opened upward up women’s solar daytime together with think   ‘There’s my therapist’. I had someone say,‘I was looking through Cosmo together with I had an appointment amongst her side yesteryear side week.  That’s hence weird'.  Being out at that topographic point together with serving it does create a difference.

Jonathan Singer: One of the large criticisms that social workers direct hold to address, either internally or externally,  is this thought that social workers shouldn’t do private practise because hence yous are non genuinely beingness a social worker.  You're beingness to a greater extent than similar a psychologist or a counselor or something similar that. How do yous reconcile these things?

[00:32:10]
Julie Hanks: So, I did piece of work inward the trenches for several years together with I remembered inward grad school,  private practice was a bad word. Even though everyone was like, " I am going to do portion fourth dimension private practice." But no ane could utter nearly them, surely non utter nearly them openly. So,  portion of how nosotros serve the community is through the educational slice together with that’s simply us speaking.  We do interviews for gratuitous together with hence some other affair I am genuinely passionate about, is that when anyone calls us; nosotros create sure they acquire the assist they need. It may non locomote a swell fit amongst us. But nosotros volition give them a listing of sliding fee scales, together with clinics inward your area, or tell "Here is the holler of some of our associates. " Then because of my social piece of work background, I wanted to offering reduced fee services, yet I am non funded yesteryear United Way or a grant or anything similar that. So what nosotros did for several years, is nosotros had graduate students inward grooming where they offering a significantly reduced fee. So that way nosotros are able to serve a broader population inward a private practice, without going bankrupt. I human face at that as self-care. I cannot locomote a goodness supervisor or a goodness clinician or occupation organisation possessor if I am living inward fright that I am non going to locomote able to pay the bills personally or professionally. I had ane of my consulting clients tell something that genuinely helped. She said, "I think of coin as an loose energy exchange. We give it this powerfulness together with this weird thing, but it's simply an loose energy exchange." So, what I offering is my loose energy telephone commutation is beingness introduce inward the session, my expertise, my years of learning, my continuing education,  together with my relationships skills.  What they offering , inward that loose energy telephone commutation is financial.

[00:34:27]
Jonathan Singer: Our code of ethics precludes from doing things similar bartering. Like, I volition locomote your therapist,  together with I volition do therapy. I volition locomote your therapist if yous pigment my house.

Julie Hanks: We direct hold to charge.

Jonathan Singer: We direct hold to accuse coin because nosotros can’t do other things that people powerfulness experience meliorate about.

Julie Hanks: Here is something that I part a lot, if your practise is doing good financially hence yous tin afford to do pro-bono therapy. If it’s not, hence yous can't do pro-bono therapy. So, I hateful because my practise has grown together with is going well, most of the piece of work I do, I don’t acquire paid for. I acquire to do things that assist other people that I honey to do that I may or may non acquire paid for.  But I don’t direct hold to worry nearly that since the other things are going well.

[00:35:18]
Jonathan Singer: Which is an amazing position to locomote together with I tin imagine if I was starting out a private practise I had that as a vision for the future. Which is to tell I desire my practise to locomote large enough, to locomote successful plenty hence that I tin genuinely render services at this reduced cost, free, or whatever it ends upward beingness that it's portion of that long game. Right, I am okay amongst charging. At the terminate of the day, I desire to locomote able to do this together with I can’t do that without the coin come upward inward together with edifice that up.

Julie Hanks: Another portion of my occupation organisation that is a social worker aspect, that specifically I am genuinely passionate about, is hiring women amongst children. There is hence much discrimination, together with similar are they going to locomote around.  I also human face for younger men together with women or who are inward that childbearing stage, together with to render a flexible goodness paying job. Where they tin accept as much fourth dimension off for motherhood acquire out or they tin consider clients simply at night, when its works for their family. So that fulfills that social worker portion of me. They are non my clients, yet they are my employees. But I desire to create a nurturing, salubrious position for them to grow professionals without sacrificing their position unit of measurement life.

Jonathan Singer: That’s fantastic. I think that’s awesome,  together with it reminds something somebody....
Actually, It doesn’t remind me of anything. But what I thought was because yous created a successful occupation organisation on multiple levels,  yous were doing things that were consistent amongst social piece of work values.  What yous simply described providing work for a grouping that is traditionally discriminated against. People that demand flexibility inward lodge to direct hold their families as a priority that is portion of the social piece of work social judge mission.

Julie Hanks: I don’t think that beingness financially successful together with doing social piece of work are mutually exclusive,  but it is non abandoning,  it genuinely helps enables to a greater extent than of it.

Jonathan Singer: When I was inward grad school, I went to UT Austin for my MSW, Master of Social Work. I was inward a give-and-take together with I think I made some disparaging comment nearly business. The professor said, "There are 250 inward the MSW computer program correct now. If each ane of yous decided to start a occupation organisation that could employ 10 people at a living wage, together with those businesses went on for 50 years, it's probable that yous volition do to a greater extent than goodness for this globe yesteryear going out at that topographic point together with beingness whatever yous imagined a social worker is.

Julie Hanks: Wow! I never heard it pose similar that! But that genuinely speaks to my passion for my squad as much as for the client. I mean, of class nosotros honey the clients nosotros serve together with nosotros attempt to render goodness services. I locomote as passionate nearly providing a family-friendly position that supports individuals.  This supports individuals yesteryear having back upward together with mental wellness together with residue together with recreation. So that’s why nosotros don’t think of that inward a social piece of work inward schoolhouse providing a occupation organisation where people tin locomote whole people together with direct hold balanced lives.

Jonathan Singer: Right, together with hence straight off I am going to come upward piece of work for you.

Julie Hanks: It's genuinely our squad meetings are to a greater extent than similar parties. We cater them together with direct handgrip of up. It's genuinely a fun environment, together with it's an ideal position I direct hold ever worked.

[00:39:45]
Jonathan Singer: That is beautiful crusade yous created it. Another affair is I think that is a mental hurdle for a lot of social workers is nosotros think nearly social piece of work as beingness a synonymous amongst beingness inward these large organizations. Sort of beingness a cog inward the bike yesteryear sort of making it a deviation inward people's lives, ane individual or ane position unit of measurement at a time.  But nosotros don’t think nearly stepping exterior of that together with creating something together with yous have.

Julie Hanks: Well,  ane of my mutual sayings is "I am the cherry-red tape." So at that topographic point is genuinely a huge demand for a grouping for boys amongst yous know on the autism spectrum, okay pose together a grouping I volition approve, were am done. It allows yous to locomote hence nimble together with modify quickly, which yous don’t acquire inward large organizations. Like, " I am the cherry-red tape. Give me the proposal, together with let's do this. " So it's genuinely fun to locomote able to direct hold that much, to displace chop-chop together with create things chop-chop that serves the community. 

Jonathan Singer: So I suspect most people listening to this thinking, "Yes,  I desire to locomote where Julie is, right? " You started out amongst the qualities that create you, you. But yous didn’t start out amongst this team, together with yous mentioned a dyad of things that are of import for folks who are starting out inward private practice.  Is at that topographic point a dyad of other quick tips that yous would direct hold for folks who are starting out? Or for folks who direct hold been doing private practise for a footling spell together with desire to do it a footling differently?

Julie Hanks: Yes, at that topographic point are swell resources online for businesses. Every dry soil has a business, a authorities occupation organisation site where yous tin file your contain an LLC, a occupation organisation plan, or a template. So at that topographic point are a lot of resources that each dry soil has together with was non taught to access occupation organisation resources. We don’t fifty-fifty similar to think nearly ourselves owning a occupation organisation together with that is a portion of starting to consider yourself as a clinician together with a occupation organisation owner.  When that happens, yous get to article of apparel those ii hats together with sometimes that’s non comfortable. Using your professional person NASW legal resources, malpractice, at that topographic point are a lot of pieces of back upward that NASW provides. I was on the private practise board for NASW a few years ago.

Jonathan Singer: So at that topographic point is this specialty private practise section?

Julie Hanks: Yea, at that topographic point are tons of resources nearly the DSM 5, billing codes or how to laid upward a private practice. These volition also direct hold risks to lookout adult man out for. There are tons of resources.

Jonathan Singer: So, total disclosure I am the chair of the child, adolescent, immature adult specialty practise department for NASW. So I demand total disclosure because what I am nearly to tell is sort of promoting that. But to locomote a fellow member it's entirely $35, together with as an NASW fellow member it’s aught together with yous acquire access to articles, resources, together with webinars.

Julie Hanks: Webinars for NASW on edifice a media presence, developing multiple income streams, lots of unlike things. So at that topographic point are tons of resources, at that topographic point are a lot of people who weblog nearly private practice. So at that topographic point is me together with a lot of others who are simply fabulous together with it’s free. Free data out there, Google search is your friend.

Jonathan Singer: So Julie,  hence everything that yous direct hold been talking nearly is great! It’s similar why wouldn’t everybody do private practice, but it isn't all vino together with roses right?

[00:43:59]
Julie Hanks: Right, a lot of hard work! I holler back when I was initiatory off starting out, I was a solo private practitioner together with most social workers inward private practise are.  I was doing everything. I was answering telephone calls, doing the billing, emails, doing my website, doing the therapy, together with beingness the accountant. I realized I got genuinely overwhelmed, this shouldn’t locomote this hard together with I don’t consider that many clients. I realized, "okay I am doing things that I am non really goodness at hence sacrificing."  I felt genuinely confident inward my therapy skills, but at that topographic point are people who are to a greater extent than item oriented. They could do the billing or scheduling. I am horrible amongst details! I volition employ someone else together with hence I’ll do the affair that I am uniquely qualified to offering at this point. It was a swell determination together with it was genuinely hard to allow locomote knowing everything that was going on together with to trust.

Jonathan Singer: I am sure at that topographic point is a fiscal saltation crusade hence you're paying somebody.  I mean, I think when yous initiatory off start out, you're non making a lot of money. You get seeing a lot of clients, but whatever together with when yous think nearly paying somebody $20,000 or whatever, it becomes $20,000 out of your pocket.

Julie Hanks: Right,  but I start to think nearly the hours unpaid that I spent that made me desire to acquire meliorate at attracting clients to my practice.  I wanted to do therapy together with hence that’s a goodness incentive, okay I am responsible for someone else’s salary.

Jonathan Singer: So yous powerfulness straight off direct hold an reply for this.

Julie Hanks: I tin create ane up.

[00:46:00]
Jonathan Singer: Just create it up.  So what should people human face for if they are thinking of hiring somebody to do the billing? Who do they hire,  together with where do they honour this person?

Julie Hanks: Ask around together with inquire people inward your area. Now,  nosotros direct hold seen when I initiatory off started out,  at that topographic point was no such affair as virtual assistance. There was together with I ane of the initiatory off inward my surface area to direct hold a spider web page. So this was yea inward the early on 2000s, hence yea I had a spider web page it was ane page it was non fifty-fifty a site. Payroll companies, inquire people I hateful that’s similar the Facebook grouping I mentioned earlier, people inquire that they inquire ‘how do yous hire a goodness virtual assistant, where do yous go?’. So connect amongst other private practitioners inward your geographic location together with simply start bespeak that’s the best position to start. I similar personal recommendations before I hire someone, especially when they are dealing amongst money,  together with confidential information. You can’t simply hire whatsoever operate manager, together with they direct hold to locomote somebody yous trust.

[00:47:18]
Jonathan Singer: Because yous are all nearly relationships.

Julie Hanks: Cause I am all nearly relationships together with trust. 

Jonathan Singer: So this whole coin affair is interesting because it takes a fourth dimension to create a practice.  I think I heard somewhere similar where the IRS gives yous 3 years to locomote profitable before yous lose money. You cannot lose coin on a occupation organisation forever because the IRS thinks that’s a scam together with hence they acquire upset.

Julie Hanks: So yous would starve.

[00:47:40]
Jonathan Singer: So yous would starve or it’s a scam, hence it’s either a front end for some illegal activity, that is the concern on the IRS’s part. So, are at that topographic point whatsoever tips inward the beginning?

[00:48:01]
Julie Hanks: Yea, ane affair that I acquire is to start small-scale together with grow slowly. Quick increment is the affair that most often kills small-scale businesses. Which I think "What?"

Jonathan Singer: Why?

 Julie Hanks: Well,  yous acquire inward over yous head, right? So yous start thinking, "I am going to start this practice,  together with I am going to accept on this operate space. I am going to hire people." So yous direct hold this overheard that is way to a greater extent than than yous think, yous direct hold an awesome office, together with null clients. You desire to hold your overhead minimal, together with start yesteryear subleasing infinite from someone. Don’t acquire into huge fiscal commitments. There is genuinely swell gratuitous practise management websites now. They add together the back upward together with they are genuinely good.

[00:48:55]
Jonathan Singer: When yous tell "practice management,"  what do yous mean?

Julie Hanks: Like,  where yous accept your notes,  together with input the billing. It's pretty cool.

Jonathan Singer: Wow, its genuinely free?

Julie Hanks: Yeah, for solo practitioners. It does non piece of work for what I am doing, but straight off at that topographic point are genuinely swell gratuitous options together with hence if yous do. When I started practicing, the yellowish pages existed inward majority form. Right, yous holler back those Yellow Pages, right?

Jonathan Singer: Of class I do!

Julie Hanks: People spent hundreds together with hundreds of dollars on yellowish page ads, but straight off it’s free. You tin create your ain website, Wordpress together with go. You know,  simply start a Facebook page for free! So I hateful yous tin hold the costs down,  together with that grow slowly. Just don't accept on to many fiscal commitments before yous direct hold the customer to back upward that because at that topographic point is an ebb together with flow. It seems similar Dec is e'er genuinely slow. The initiatory off several years I would think, "Oh my goodness! I am going to direct hold to closed my doors!”  Then the clientele would pick dorsum up. Now I know to salve for that calendar month crusade expenses don’t locomote away simply crusade clients don’t desire to locomote to therapy during the holidays.

Jonathan Singer: I know you’re a musician, hence that powerfulness direct hold been a mental shift because inward the music occupation organisation Jan is a ho-hum month.

Julie Hanks: Dec is crazy together with all the concerts.

[00:50:27]
Jonathan Singer: Nobody hires anybody inward January.

Julie Hanks: Right! It's simply crickets! So yea, no ane wants to go. August seems to locomote a genuinely ho-hum calendar month as well. Just at that topographic point are things yous acquire over fourth dimension if yous hold it small-scale together with hold your vision big. But hold your expenses small.

Jonathan Singer: You got your large message, yous direct hold an online presence,  together with yous fulfill the social piece of work missions yesteryear beingness out at that topographic point together with providing inward the community inward diverse unlike ways. If you're initiatory off starting your business, yous tin connect amongst other professionals, healthcare professionals together with whatever your referral source is.  You start slow,  together with grow slowly. Once yous minimize your expenses together with hence yous await non to create whatsoever coin inward December.

Julie Hanks: Exactly, that’s it. I know a lot of people direct hold a full-time project together with they do private practise on the side. Influenza A virus subtype H5N1 lot of times they consult amongst me nearly moving to full-time private practice. There is that transition where yous tell to yourself, "Okay, is this going to work?" You know it works, together with if yous direct hold some other solar daytime job, full-time job, or portion fourth dimension job, it becomes form of a overnice way to ease into private practice.

[00:51:51]
Jonathan Singer: Well Julie, give cheers yous hence much for talking amongst us. You are this amazing resources together with expert. I genuinely appreciate yous coming onto the podcast together with sharing some of that amongst us.

Julie Hanks: Thanks hence much Jonathan.

END
Transcript generously donated yesteryear Tierra Montgomery.
APA (6th ed) citation for this podcast:

Singer, J. B. (Producer). (2016, Jan 13). #100 - Private practise for social workers: Interview amongst Dr. Julie Hanks, LCSW [Audio Podcast]. Social Work Podcast. Retrieved from /search?q=JulieHanks
Buat lebih berguna, kongsi:
close